Location: Masaya Setting:
Urban Established: 1999 Staff: 17
Subject Areas
Community
Development: Community
Empowerment, Capacity Building
Microfinance: Entrepreneurship, Credit, Strategic
Business Development, Community Financial Institutions, Budgeting and Financial
Management, Fundraising
Research: Quantitative and Qualitative
Analysis, Asset Mapping, Needs Assessment
Youth and
Education: Social
Leadership, Teaching
Organization Objectives
ALTERNATIVA’s mission is to promote entrepreneurship
through the development and management of small business loans for men and
women. It works to strengthen and expand the financial resources available to all
community members, and provides equitable support and services through finance education
and economic empowerment. Its goals are to:
- Provide loans, financial
training, and consulting services for small business owners so they can
create a solid financial resource base
- Assist local artisan workers
in forming and operating cooperatives that strengthen their market opportunities
and promote support in business management
- Educate youth in microfinance
and small business creation, enabling them to create their own businesses
and develop real-world job skills
- Assess the development needs
and assets of microenterprises and apply the information toward strategic
development techniques for low-income clients
- Promote and support gender
equality and women’s rights through education, services, and lending
equity programs
Program Information
1. Urban
and Rural Micro-credit
With a focus on cooperative credit, ALTERNATIVA
provides loans to small business owners in urban Masaya
and the outlying rural areas through door-to-door outreach and appointment services
at its main office. The rural office is located in Catarina,
a small tourist destination overlooking the lake on the hilly outskirts of Masaya.
Opportunities
- Meet with small business
owners and potential entrepreneurs to assess their financial positions
- Draft financial plans and
logistics of loans granted to small business owners and potential entrepreneurs
- Provide intermediary support to
clients seeking help in negotiating with banks
- Help staff with door-to-door
outreach and communicate with potential clients about loan process and
support services
- Develop print materials to
advertise the services ALTERNATIVA offers
- Conduct research on success
of current outreach program and develop suggestions for programmatic
improvements
Requirements
- Interest in economic
initiatives and/or small businesses
- Experience/knowledge in
economics and microfinance is a plus (though not mandatory)
- Intermediate to Advanced
level Spanish
- Willingness to converse with
clients and conduct visits to their homes and businesses (with staff
support)
2. Microfinance Marketing &
Strategic Management
ALTERNATIVA conducts outreach for
new clients as well as marketing assistance for existing clients. Both
activities involve a fair amount of out-of-office work and direct communication
with staff and clients, complemented by office work to update information.
Opportunities
- Design and create brochures
to promote local businesses
- Update and revise existing brochures
and print materials
- Conduct introductory outreach
workshops about ALTERNATIVA’s entrepreneurship, business development, and
cooperative programs for local small businesses
- Work with small business
owners to create and implement innovative marketing campaigns for their
products
- Revise ALTERNATIVA’s website and
create an online catalog to showcase the participating businesses and
their artisan products
- Assist with creating and
presenting radio announcements on ALTERNATIVA’s programs
- Research current marketing
and outreach programs and assess impact
Requirements
- Interest in marketing, outreach,
economic initiatives, and/or small businesses
- Experience/knowledge in
economics and microfinance is a plus (though not mandatory)
- Intermediate to Advanced
level Spanish
- Some knowledge in designing
brochures and HTML code is a plus
- Desire to build and
strengthen communication skills
- Ability to work independently
and as a team player
3. Cooperative Development and Support
One of ALTERNATIVA’s
key strategies for business success is the development and maintenance of
cooperatives among Masaya’s numerous artisan workers.
Since many of the artisan workers already have informal connections, the
cooperatives are intended to formalize these relationships by emphasizing the
importance of fiscal group responsibility, community support, and communal
banking. Currently, the main cooperative is for shoemakers (conglomerado de calzados). In the future, ALTERNATIVA
would like to form cooperatives for other artisan craftworkers,
pulperia
owners, and workers specializing in ecotourism in a nearby tourist village (Catarina).
Opportunities
- Participate in regular
meetings with cooperative members to evaluate and support their business
progress
- Gather quantitative and
qualitative information for ALTERNATIVA’s business surveys
- Facilitate workshops in
financial education, developing community support and banking systems for
cooperative members
- Explore the possibility of
new cooperatives through outreach visits, opinion surveys, and research of
the ecotourism businesses in Catarina
- Create new workshops based on
cooperatives’ needs
- Work with artisans and/or pulperia owners to form new
cooperatives
Requirements
- Intermediate to Advanced
level Spanish
- Interest in outreach, data
collection, economic initiatives, cooperatives, and/or small businesses
- Experience/knowledge in economics
and microfinance is a plus (though not mandatory)
- Willingness to converse with
clients and conduct visits to their homes and businesses (with staff
support)
- Interest in building strong
communication skills
- Ability to work independently
and as a team player
<![if !supportLists]>4. <![endif]>Youth Education
ALTERNATIVA provides financial
education and business formation workshops for nearby high school and local
college students to help them develop real-life skills. Currently,
there is no set schedule for the workshops; however, ALTERNATIVA recently built
a new classroom with computers and internet connection to build its capacity for
regular class sessions. A past FSD intern completed a highly successful 8-week
course on business formation for teenage students.
Opportunities
- Lead training workshops in
entrepreneurship, strategic marketing, budgeting, managing financial
resources, fundraising, and/or other business/finance-related topics
- Create new workshops on
relevant topics
- Work with youth to develop
business plans and implement their ideas
- Incorporate business visits,
computer and internet education, and scholarship assistance into the
program
- Organize young women’s small
business group
- Develop and organize workshop
topics, hours, and times
Requirements
- Intermediate to Advanced
level Spanish
- Interest or some experience/knowledge
in youth education, economics, and/or business-related topics
- Interest in working with and
training bright, eager students
- Desire to strengthen organization
and communication skills
<![if !supportLists]>5. <![endif]>Community Development and Local Connections
ALTERNATIVA creates and sustains
alliances with local NGOs and government offices as a part of its mission to
build economic resources within the community, and to break out of the
“credit-only” cycle that pervades many microfinance organizations. Some of its
partners include the city government of Masaya,
MASINFA (an FSD partner organization),
and a UN development initiative (Organización de los Naciones Unidos
para el Desarrollo
Industrial).
Opportunities
- Present workshops on personal
advancement topics, such as continuing education, self-esteem, family
planning, and reproductive health for female clients
- Collect and incorporate data
on the needs and assets of the community for internal and external
reporting
- Translate financial education
documents and manuals from English into Spanish
- Create an internal financial education
manual that can be used by and for clients
Requirements
- Intermediate to Advanced
level Spanish
- Interest in economic
initiatives, small businesses, education, health, personal advancement
and/or gender equality
- Experience/knowledge in
economics, health, businesses, and/or other related topics is a plus (though
not mandatory)
- Ability to work in groups
- Strong communication and
writing skills
Program Supervisors
Maria Lidia Espinales is the assistant
director and direct supervisor for FSD interns and volunteers. She is an
economist who works part-time for ALTERNATIVA in Masaya
and part-time in Granada for
another non-governmental organization.
Leonardo
Martinez is the director of ALTERNATIVA and head supervisor for FSD interns.
Also an economist, Mr. Martinez teaches business and economics classes at local
universities on the weekends.
Note: Responsibilities offered to each participant will be proportionate to their
level of experience. Participants who are new to development work may
predominantly support and assist current project agendas, while those with much
applicable experience may be able to assume greater responsibility. Research
projects are strongly encouraged by this organization to support each program’s
objective because minimal resources are currently allocated for research.
Working Conditions
Most
projects involve a mix of time spent in the office and out in the field. While visiting
clients and business sites, much of the work involves collaborating in groups,
usually with at least one other ALTERNATIVA staff member. Depending on the interest
of the interns, activities can focus more heavily on fieldwork (client visits/direct
contact) or office work (paperwork, computer work, and research). ALTERNATIVA’s
office is comfortable and includes a waiting area for clients, a tiny
kitchenette, a few staff computers, and several more computers in a classroom
for teaching. In October 2006, ALTERNATIVA completed the construction of its
classroom, two small meeting rooms, and bathrooms. It also has a small
courtyard for storing bicycles and motorcycles as well as a mascot—the
director’s friendly pet dog, Estrella. The work schedule is from 8am to 5pm
with a one-hour lunch break.
Organizational Background
One of the
many factors underlying Nicaragua’s poverty
is an overwhelming lack of financial resources for its citizens: many do not
have the initial capital needed to get loans from banks, nor institutional support
to develop and succeed in their businesses. In 1990, microfinance organizations
began forming in Nicaragua,
initially with the idea to provide poor clients with financial education and
credit to start businesses. However, the majority of these microfinance
organizations have gradually become loan companies that specialize only in
credit. ALTERNATIVA’s seeks to change this
contradiction through its own practices, emphasizing teaching and training,
cooperative assistance and community banking groups, and very low interest rate
loans. ALTERNATIVA also actively supports gender equality and women’s rights; the
majority of its clients are women, and female staff members enjoy a balanced
work environment.
About ALTERNATIVA’s
Clients
ALTERNATIVA’s clients are low-income individuals and
families who usually operate corner-stand businesses (selling food, creating
artisan and tourist handicrafts, sewing clothes, making shoes, etc.). The
majority of its clients are under 40 years of age and 65% are women.